We were approached by Redefine Group to create the visual identity to compliment their recent architectural renovation of Benmore Shopping Centre in Johannesburg, South Africa.

The identity was required to draw attention to the impressive new architecture in subtle and sophisticated ways. We solved this by creating a custom typeface which incorporates precise angles of 140º—the angle featured on the main facade of the building and elsewhere in the new architecture.
Additional Credits

Agency: Brand Cartel
Photography: Graham De Lacy

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