Steel Productions approached us to redesign their brand and create a website that would remarkably showcase the work done for their elite client list which includes Puma, Mercedes, Louis Vuitton and H&M.
The brief required for the "work to speak for itself." Our solution was to create a minimalist identity and make ample use of white space so that the incredible work that Steel produces could be at the forefront.
Logo, Typography & Brand Colours
We set out to create a brand identity that has a strong impact but would not detract from the work in Steel's portfolio.
The logo, typography and brand colours embrace simplicity while being distinctive, contemporary and memorable.
We based the logo on a continuous reel of film to speak to Steel's beginnings and the work that they do.
Wire-framing and final designs